Bill Mitchell was head of Design at General Motors from 1959 through 1977. During his career, he created the design for over 72.5 million automobiles produced by GM, including the 1963 Corvette Stingray and the 1970 Chevy Camaro. Mitchell spent the entirety of his 42 year career in automobile design at GM, eventually becoming Vice President of Design, a position he held for nearly two decades until his retirement in 1977.

Mitchell was a strong believer in the benefits of building 'dream' or 'concept cars.' He established the GM Advance Design Center, and gave his designers a great deal of creative freedom in their work. This 1976 Corvette, also known as 'The Great White,' is a one-of-a-kind, high-performance styling exercise built expressly for Mitchell. This highly customized Corvette features an all-aluminum 454 Z-1 block and modified L-88 drive train. The car was sold by GM to Mitchell after his retirement.