Elvis Presley, the 'King of Rock 'n' Roll', loved Cadillacs. He owned about a hundred of them and most were customised. His purple and pink Cadillacs have since become world famous. This Fleetwood with its 8.2 litre engine was also built to his specification. Dummy headlamps were placed over the original lights, a generous amount of chrome was applied and thick running boards were fitted with a light organ which flashed when the car doors were opened. The dashboard lights pulsed to the beat of the music on the radio. Needless to say the interior has plush upholstery. A so-called 'continental kit', an extended bumper with spare wheel housing, was added to the rear. This was first applied to the Lincoln Continental, hence the name. However, on this Cadillac the housing is actually too small to take a real wheel.

Elvis did not have long to enjoy this car. He died in August 1977, aged only 42.